Work
Case studies
Examples of delivery patterns and outcomes. Placeholder labels are shown where applicable.
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Service Business Relaunch
Regional service company
Problem: Leads were inconsistent and mobile users dropped before submitting quote requests.
Approach:
- Rebuilt site architecture around top-requested services
- Reduced form friction and improved call-to-action hierarchy
- Improved Core Web Vitals and trimmed page weight by 46%
Result: Higher-quality enquiries with steadier weekly lead flow.
+38% quote request completion in 8 weeks
Stack: Next.js · TypeScript · TailwindCSS · Plausible
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Ops Tracking Tool
SME manufacturing team
Problem: Production updates were managed across spreadsheets, causing delays and missed statuses.
Approach:
- Mapped acceptance criteria with operations and QA leads
- Built role-based dashboard with status workflow automation
- Added audit logging and exportable reporting for handovers
Result: Manual update overhead dropped and team visibility improved.
11 hours saved per week across operations
Stack: Next.js · PostgreSQL · Prisma · Vercel
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Local E-commerce Funnel Upgrade
Niche retail brand
Problem: Traffic was stable, but checkout starts were low on campaign landing pages.
Approach:
- Redesigned campaign pages around offer clarity and trust signals
- Improved image delivery and script loading strategy
- Implemented event tracking for cart and checkout intent
Result: Campaign traffic converted better without increasing ad spend.
+24% checkout starts in the first month
Stack: Next.js · Shopify APIs · GA4 · Cloudflare